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Kerstin Florian of Kerstin Florian

The cult-status skincare founder on making authentic products harnessed by nature and science, and her one wish for the beauty industry.

We’ve always believed that conscious living and beauty is an all-rounded approach for what you do after the fact and before you act in all things, and all aspects of your life. After all, that’s what we named our website. We’re also aware that living a holistic, healthy life is centred around key lifestyle practices.

For luxury skincare company, Kerstin Florian, four of these practices — namely proper nutrition, regular exercise, peace of mind, and care of the face and body — make up the pillars of the brand’s history and evolution. Inspired by nature, its energy and its connection to wellness, Swedish-born Kerstin set out to create products that could help deliver others to their healthiest selves — and that she wanted to use for herself.

As a result, Kerstin Florian — the brand and the woman — has upheld the company’s philosophy of “Outer Beauty, Inner Health” in every aspect; from the kind of products to formulate, to enabling people to experience spa-like treatments at home and even to the brand’s day-to-day operations. With this inside out approach, we couldn’t have advocated for it better ourselves.


 

“I have spent my life identifying the most effective natural ingredients and elements to make for healthier living through healthier skin.”

Kerstian Florian swatch

The Caviar Night Crème includes ingredients like Co-Enzyme A, the body’s most active metabolic enzyme;
camellia sinensis leaf extract for antioxidant protection and, of course, caviar extract

 

What is the best thing about having your own skincare brand?

Being able to share my knowledge, experience and passion for skincare and wellness with people all over the world. I have spent my life identifying the most effective natural ingredients and elements to make for healthier living through healthier skin. I personally develop, test and use everything in my brand, and follow the wellness lifestyle practices behind them. It gives me great pride to be able to share them, both in spas and in homes, and see the results they bring!

What are three ingredients you love, and why?

Algae, Moor mud and Phytolene! They are amazing and were the original trifecta for my skincare line. Algae is one of the most nutrient rich botanicals on the planet. It’s deeply hydrating, fortifying and nourishes skin without weight or occlusion.

Moor mud has Earth’s perfect active balance of minerals, trace elements and pH to exfoliate, purify and restore skin to its natural, healthy state.

Phytolene is a blend of botanical extracts with amazing anti-ageing, healing and anti-inflammatory properties; leaving skin firmer, more refined and protected.

“I can’t tell you how many ingredients and formulas I’ve come up with, and brought to labs or factories to make that the people there didn’t understand or had never heard of using.”

Kerstian Florian masques

From L-R: The Rejuvenating Spirulina Masque, Algae Gel Masque and Moor Mud Masque

Having been born and raised in Sweden, what are some things about the country that has inspired and informed you in creating your brand?

Growing up in Sweden made me very attuned to nature, global history and wellness. From being outside, enjoying forests, waterways and seasons, nature and its energy have influenced everything about my brand; as have time-honoured spa rituals and wellness practices from around the globe. My brand is more than products — it is about inspiring, empowering and enabling people to live a spa lifestyle.

Kerstin Florian combines science and technology with natural ingredients. What is your response to those who say that such methods are mere marketing strategies to entice consumers?

There might be brands that use such strategies, but not Kerstin Florian. Authenticity guides us! I can’t tell you how many ingredients and formulas I’ve come up with, and brought to labs or factories to make that the people there didn’t understand or had never heard of using. I’ve fought for them to be used and used well, and the results speak for themselves!

Kerstian Florian rose damascena mist

The Caviar Rose Damascena Mist’s highlight ingredient is Rosa damascena flower water.
The formulation is also paraben-free

What does conscious living and beauty mean to you?

To me, conscious living and conscious beauty are about wellness — being aware of how your lifestyle affects your wellness, and in turn your health and beauty. All the parts work together. I call them the cornerstones of wellbeing: proper nutrition, regular exercise, peace of mind, and care of the face and body. Consciously embracing these practices is a conscious approach to beauty. After all, our tagline is “outer beauty, inner health!”

What are some daily practices you do to ensure wellness of the mind and body?

I absolutely incorporate the four cornerstones of wellbeing into my daily life! I eat healthy, fresh, unprocessed foods; make time for exercise, even if it is just a quick, brisk walk; meditate and make positive affirmations to start the day; and of course, follow a proper skincare regimen to keep my skin looking and functioning its best.

We all know by now that our skin is our largest organ. It reflects what we put on and in our bodies, as well as how we feel physically and mentally.

If you could wish for one change to happen immediately in the beauty industry, what would it be and why?

The realisation that everyone is truly beautiful! I’d like to see negative messages and unrealistic images that promote low self-esteem go away. Every single person has a beauty that radiates from within.

Kerstian florian rejuvenating moisture balm

“The cornerstones of wellbeing are proper nutrition, regular exercise, peace of mind, and care of the face and body.”

Images courtesy of Kerstin Florian