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Madeleine Whitter of Ayu

The scent designer on how doshas influence essential oil blends, her advice for those who are new to pure perfumes and why sandalwood is an essential ingredient.

Yoel Vaisberg of Haielle

The hair care entrepreneur on merging safe-synthetic ingredients with natural compounds and why a healthy scalp and hair routine should not be the last thing on your mind.

Shubhra Sharma of CRIA

The hair care extraordinaire on growing healthy, strong hair for all and the four organic ingredients that work their scalp magic from the inside out.

Holly Spierings of Eye of Horus

The goddess of ancient Egyptian beauty on why eyes are the focal point of the brand’s signature look, the safe iron oxides used in lipsticks and the four ingredients that enable an eye product to stay smudge-proof and waterproof.

Kat Burki of Kat Burki Beauty

The raw beauty evangelist on pioneering formulating technologies that other conscious brands have followed, what happens when you skip skincare and if there’s such a thing as applying too much product.