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Kate Murphy of Living Pretty, Naturally

The green beauty blogger on the success of her personal website and cleaning up your daily routine.

Inspired by her mom who worked for a naturopath, Kate Murphy grew up living in an environment where things were always kept clean and healthy. From reading ingredient lists to making DIY health remedies, Kate got into the natural mind-set, well, naturally.

But it was only after the Canada-born, Norway-based beauty blogger started doing photo shoots and onscreen interviews when she began to question the products slathered on her skin. While figuring it all out and doing her own research, her beauty and wellness blog, Living Pretty, Naturally was born.

A self-confessed beauty huntress, Kate has developed her site to one that covers everything from ingredients to avoid (Phthalates! Sodium lauryl!); spiritual beauty; yoga retreats all over the world, and ‘Self-Care Sundays’ where she dishes on her DIY beauty hacks.

With a huge online following (us included), readers also often get a look at the products that Kate loves — or experiments with once and never again. Having tried so many, we’re delighted to see that some of our favourites — like Kaia Naturals’ Juicy Bamboo Cleansing Oil Cloths and The Takesumi Detox Bamboo Charcoal Deodorant — are Kate-approved.

Here, our interview with the natural beauty.

kate murphy for Apres Avant

Living Pretty, Naturally embodies all things healthy, natural and beautiful. What inspired you to start the website, and has it become what you had envisioned it to be?

I started the site in an effort to create more awareness around green beauty and the toxins that were found in our skincare. I thought it was just relevant to a few of my girlfriends at first, but after it took off, I realised that it was a valuable source for many women. Eventually the website evolved to include more than green beauty, but also holistic wellness, yoga, and mindful living.

What are the improvements you’ve seen to your skin and self from using natural cosmetics, eating healthily and living wholesomely?

My lifestyle has helped me maintain clear skin and energy — despite working and travelling a great deal. Without the lifestyle, I am not sure I would be able to maintain my current rhythm.

Tell us about two wellness products you’ve recently discovered and are hooked on.

Right now I’m loving Alima Pure’s Bronzer in Mauna Loa and Pai Skincare’s Echium & Argan Gentle Eye Cream.

Any ingredients you love and look out for in beauty products?

This depends on what I’m looking for – and can change a lot from product to product. For example, I love to look for a rosehip oil in my facial oil.

Kate’s pick of the best natural deodorant? Kaia Naturals’ The Takesumi Detox Bamboo Charcoal Deodorant

What are the first steps one can do both product- and ritual-wise to ‘clean’ up their beauty routines?

Every time you run out of a product (one of your conventional ones), switch it up for a natural and clean alternative. My second step is start with skincare, or anything that is slathered on your skin (think moisturiser, body lotion etc).

“Every time you run out of a product, switch it up for a natural and clean alternative.”

In your experience, what is the best way to deal with blind zits or ones that are ready to pop?

I try not to touch them, and instead roll them over with colloidal silver, or a gentle tea tree balm.

How should one go about shopping for a safe, natural and effective sunscreen?

Watch for non-nano mineral sunscreen. You want to ensure that you’re using a mineral, and not a chemical-based sunscreen that doesn’t “absorb” into your skin. Zinc oxide is one of the most common mineral sunscreen bases.

Tips For a Greener Routine

Finished using a product? Replace it with a natural and clean alternative.

♥ Start with skincare: moisturiser, body lotion and anything you slather on.

♥ Buy mineral- and not chemical-based sunscreens that don’t “absorb” into your skin. Zinc oxide is one of the most common mineral sunscreen bases.

What does your typical day look like?

Wake up, meditation and yoga, breakfast. When I get into work, I grab a herbal tea and work the day away. I’ll stop for a healthy lunch (usually a salad). When I’m off, I’ll grab some healthy foods from the grocery shop and cook up a nice dinner and possibly take some time for myself. I like to journal and read.

What are your hopes for the beauty industry in 2017?

That more women take ownership of their health and well-being as they pay more attention to the products. As we demand better, companies will have no choice but to supply us with clean and safe products.

Lastly, what does conscious living mean to you?

Paying attention to what goes on and in the body. Being mindful of what I’m doing, and why I’m doing it. Avoiding mindless time wasting tasks (like TV and endless web surfing), and instead spending time on things that nourish my soul: time with loved ones, journaling, yoga, nature and cooking, to name a few.

Kate Murphy of Living Pretty, Naturally

“My hope for the beauty industry is that more women take ownership of their health and well-being.”

Images courtesy of Kate Murphy and Living Pretty, Naturally

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